"Cann Do Holiday"
“A Cann-Do Holiday,” directed by Lake Bell, shows how to thrive — not just survive — the chaos of the holiday season. Starring Mickey Sumner, Benito Skinner, Meg Stalter, Lauren Wasser, Bre-Z, Brandon Kyle Goodman, Alexis Carey, and Raja Gemini as the “Fairy God Cann.” Together with Cann’s SVP Brand & Content, Kim Anderson, the two created a dialogue-light film that powerfully communicates the power of cannabis beverages — delivering what AdWeek called “one of the best lines of ad dialogue in 2022”: “Merry microdosing, motherf***er.”
During the busiest advertising time of the year, “A Cann-Do Holiday'' stands out by presenting a modern, diverse family in a universally understood environment – a family gathering with too much drama, and too much alcohol. The short film brings to life the idea that you don’t need spirits to get into the holiday spirit thanks to Cann’s cannabis-infused drinks.
Advertising in the cannabis industry is no easy task. The film is the latest in Cann Social Tonics’ growing list of campaigns that navigate the industry’s unique challenges by leveraging creative storytelling in unconventional channels, told with Cann’s unique aesthetic and voice.
The campaign premiered at a curated launch event in NeueHouse Hollywood, where invitees were welcomed to an event space that meticulously recreated the cinematic universe presented in the film itself – including a bar stocked with Cann and members of the cast mingling with guests. The event featured a panel with Lake Bell, Mary Pryor of Cannaclusive, Cann Board Member Rosario Dawson, Cann co-founder Luke Anderson and Jane CEO and founder Socrates Rosenfeld.
Striking campaign imagery and taglines from the film came to life across Los Angeles with a range of wild postings and billboards. A catalog of supporting digital and print assets accompanied the launch, appearing across Cann’s owned and paid channels, as well as those of Cann’s B2B partners. The campaign also garnered extensive PR coverage in top industry and trade publications including AdWeek, Nylon, Paper, Forbes, Buzzfeed, People and more, including a viral moment from Lake Bell who was quoted saying that she’s a “better parent” when she consumes a little cannabis.
CREDITS
Director: Lake Bell
Production Studio: London Alley