Blue Rhuberry x Adam Devine

BRAND:

Cann Social Tonics / Blue Rhuberry x Eaze Launch (April 22)

ROLE: brand director

Campaign Planning & Development, Marketing + Social Strategy, Copywriting, Video Editing

select PRESS:

AdWeek, Herb, Forbes

---

For April Fools’ Day 2022, Cann dropped a new, limited-edition flavor, Blue Rhuberry, in partnership with celebrity investor and comedic actor, Adam Devine, and Eaze. Featuring rhubarb, raspberry, blue butterfly pea tea and a microdose of THC, this limited-edition flavor comes in a 4-pack of hi boys (5mg THC) and is available exclusively through Eaze in California.

To launch the product, Devine and Cann are dropping a series of hilarious ad spots on April Fools’ Day written by Adam Devine and Paul Scheer.

The first is a parody of the hit sitcom, Friends, titled ‘Cann We Be Friends?’ starring Devine opposite a personified can of Blue Rhuberry. The other features two versions of Devine in dialogue to demonstrate Blue Rhuberry as “one flavor, two choices’’ – speaking to Cann’s first-limited edition flavor being available in THC and Unspiked nationwide.

CREDITS

Director: Adam Newacheck

Production Studio: London Alley