The World is Your Runway

BRAND:

Rent the Runway / The World is Your Runway (Sept 21’)

ROLE: brand director

Creative Direction, Campaign Planning & Development, Marketing + Social Strategy, Copywriting, Video Editing

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Rent the Runway (RTR) is the first fashion brand to unlock the potential of rental and circularity in the fashion industry. As its target audience looked to a post-pandemic future, RTR saw an opportunity to show how liberating renting — rather than buying — your clothes can be. When you rent, the world is you runway.

In Fall 2021, RTR celebrated the transformative power of fashion through brand campaign, The World is Your Runway. The hero film, shot in New York City by Emmy Award-winning director Danielle Levitt, melded the vibrating energy of the brand’s hometown with the mounting excitement of fashion’s great return “after” the COVID pandemic. While the pandemic continued to alter the ins-and-outs of daily routines, it hasn’t stifled our love of and desire for fashion — as evidenced by the magnetism of this year’s fall/winter collections.

The season’s biggest trends, including electric hues, maximalist prints, sexy slits and micro minis — all captured within the fall campaign — are beckoning each and every one of us to step out and share ourselves with the world. In addition to digital placements and a dedicated campaign edit, The World is Your Runway made a splash IRL through out-of-home advertisements in key cities across the country, including a takeover of the iconic NYC subway.

CREDITS

Director: Danielle Levitt

Production Agency: YARD NYC