RTR: Own Your You

BRAND:

Rent the Runway / Own Your You (Summer 2019)

ROLE: brand & CREATIVE director

Creative Direction, Campaign Planning & Development, Marketing + Social Strategy, Interviewing, Copywriting, Video Editing, Post Production


The newest (and youngest) generation uses style as a tool for ever-evolving self-expression. They're creative, diverse, fluid, progressive – and they’re seeking a voice. Rent your clothes. Own your you.

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CREDITS

Production: Rent the Runway

Videographer: Bridget Fleming

Campaign, BrandKim Anderson