RTR: Closet Economics

BRAND:

Rent the Runway / Closet Economics Series (Fall 2019)

ROLE: brand director

Creative Direction, Campaign Planning & Development, Marketing + Social Strategy, Interviewing, Copywriting, Video Editing

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Rent the Runway's finance-focused series, Closet Economics, where we get real about the real cost of getting dressed. We've asked RTR members to share how much they've spent and saved on clothes and clothing care before and after joining Rent the Runway.

For our inaugural episode of Closet Economics, Refinery29 deputy fashion editor and longtime Rent the Runway member Jessica Andrews took us on a tour of her (impressively color-coordinated) closet and reveals the impact RTR has on her finances.